Styling Stunning, Timeless Florals With William Morris Rugs

William Morris rugs are timeless statement pieces, bringing heritage, elegance, and intricate floral designs into your home. From colour coordination to rug layering and pattern mixing, we’ve got expert tips on how to effortlessly style your Morris & Co. rug.

Featuring our Morris & Co Wilhelmina Linen Mustard Rug. 

The History of William Morris 

William Morris was a pioneering artist and designer of the nineteenth century, renowned for his dedication to craftsmanship and timeless British design. As a key figure in the Arts and Crafts movement, he championed traditional techniques, creating exquisite homeware items that celebrated the beauty of handmade artistry. His designs captured the grandeur of the English countryside, with rich botanical motifs and intricate, repeating patterns adorning textiles and wallpapers.

Morris believed that everyday objects should be both beautiful and functional, a philosophy that influenced British interiors for generations. While his early works were completely handmade, he later embraced machine production, ensuring that his designs could reach a wider audience without compromising on quality. His legacy endures through Morris & Co., a brand that continues to honour his vision with stunning rugs and textiles inspired by his original masterpieces – bringing timeless elegance into modern homes.

“Have nothing in your houses that you do not know to be useful, or believe to be beautiful”

- William Morris, 1877 

The Modern Morris & Co. Rugs 

More than 160 years after its founding, Morris & Co. remains a celebrated name in British design. Originally established as Morris, Marshall, Faulkner & Co., the brand has evolved while staying true to William Morris’s artistic vision. Best known for its ornate and nature-inspired designs, particularly its signature florals, Morris & Co. continues to bring timeless beauty into homes today.

Honouring the past while embracing the future, the brand remains committed to quality craftsmanship. From fabrics and wallpaper to rugs, curtains, and soft furnishings, each piece reflects Morris’s original ethos – creating stunning, enduring designs that blend heritage with contemporary living.

Timeless Florals 

Morris & Co. is celebrated for its use of intricate floral designs, inspired by nature and the grandeur of English country-style interiors. Their ornate, repeating patterns capture the beauty of nature, wildflowers, foliage, and trailing vines.

Crafted with meticulous attention to detail, each pattern reflects the rich heritage of William Morris’s original vision. The sophisticated colour palette – featuring deep, rich tones and muted, earthy hues – adds warmth and depth, creating a luxurious yet inviting feel. Whether in wallpaper, fabrics, or rugs, Morris & Co.’s designs effortlessly blend heritage craftsmanship with enduring style for modern and traditional homes alike.

Featuring our Morris & Co Trent Red House Rug. 

Committed to Quality Craftsmanship 

Morris & Co. is committed to exceptional craftsmanship, using top-quality materials sourced predominantly from the UK. Honouring its heritage while embracing sustainability, the brand carefully selects resources that uphold its reputation for quality and longevity. Morris & Co. make 100% wool rugs, ensuring a luxurious, durable, and timeless addition to your home.

With a focus on responsible production, Morris & Co. continuously works to reduce its environmental impact while maintaining the integrity of its designs. By championing British craftsmanship and materials, they create investment pieces that celebrate tradition while standing the test of time.

Featuring our Morris & Co Artichoke Mineral Rug. 

Styling a William Morris Rug 

William Morris rugs are stunning statement pieces, bringing classic elegance and intricate design to any home. While styling a bold floral rug may feel daunting, it doesn’t have to be. With our expert interior design tips and tricks, we’ll show you how to effortlessly incorporate these beautiful rugs into your space with confidence and style.

Featuring our Morris & Co Bluebell Leafy Arbour Green Rug. 

Colour Coordination 

One of the easiest ways to style a floral William Morris rug is through classic colour coordination. By pulling key colours from the rug and weaving them into other elements of your decor, you create a beautifully cohesive space.

If you’re styling a living room rug, echo the rug’s tones in your sofa cushions, lampshades, and even wall paint for a balanced, harmonious look. For a bedroom rug, incorporate your chosen colours from the design into bed linen, curtains, or upholstered furniture to create a serene, well-styled retreat. This thoughtful approach ensures your room feels effortlessly curated, allowing the intricate beauty of your Morris & Co. rug to shine.

Featuring our Morris & Co Acanthus Mole Rug. 

Pattern Mixing 

Don’t be afraid to mix patterns – when done thoughtfully, it can create a beautifully layered and visually interesting space. While some may say patterns shouldn’t clash, we believe that combining them adds depth, personality, and a designer touch to your home. The key is to find a common thread, whether it’s a shared colour palette or complementary motifs. Pair intricate William Morris florals with subtle stripes or geometric designs to balance boldness with elegance. Varying pattern scales also helps maintain harmony, ensuring the space feels curated and eclectic rather than overwhelming. With confidence and creativity, mixed patterns can bring your interiors to life.

Featuring our Morris & Co Bower Indigo Rug. 

Colour Drenching 

Colour drenching is a bold yet elegant way to style a William Morris rug, creating a beautifully immersive and cohesive space. This trend involves using varying tones of a single colour across walls, furniture, and decor to create a seamless, enveloping effect.

To make a Morris & Co. rug the centrepiece, pull a dominant hue from its intricate floral design and extend it throughout the room. Paint walls in a complementary shade, choose upholstery in similar tones, and add accent pieces like cushions and throws, giving your space a rich, curated feel. 

Featuring our Morris & Co Artichoke Amber Charcoal Rug. 

Rug Layering 

Layering rugs is a stylish way to add depth, warmth, and personality to your space – especially when working with a statement William Morris rug. For a chic and eclectic look, try layering with a jute rug. Its natural texture provides a beautiful contrast to the intricate floral design while creating a neutral, grounding base. For a more traditional feel, layer with a Persian rug, enhancing the richness and heritage of your decor. Alternatively, a plain area rug in a coordinating colour can help tie the floral patterns into the wider scheme. Explore, experiment, and embrace this creative styling technique. 

Featuring our Morris & Co Wilhelmina Russet Rug. 

Find Your Perfect William Morris Rug 

Styling a William Morris rug is all about creativity and balance. Whether through colour coordination, layering, or pattern mixing, these timeless designs can create a beautifully curated home.

Explore our stunning collection of Morris & Co rugs and your perfect piece. Shop today and enjoy free UK delivery on your order.